Museum Bussemakerhuis

On now

• In West Africa, what a woman wears often reveals exactly who she is, what she does, and what she considers important. With the exhibition “Identity in Color – Vlisco: Wax Prints and Fashion in Africa,” Museum Bussemakerhuis shows how these seemingly decorative fabrics evolved into a powerful fashion code with an international appeal. Less well known is that the history of these fabrics is also connected to the Twente textile industry. Wax prints are recognized worldwide as typically African, but their path to that status is surprising. The printing technique is inspired by the Indonesian batik tradition and was further developed mechanically by European manufacturers in the 19th century. Ultimately, these fabrics found their greatest appreciation in West Africa, where the vibrant patterns and distinctive appearance evolved into a visual language of status, taste, and personality. In West Africa, a wax print is much more than just fabric. The choice of a particular design can say something about a person's stage of life, social position, or personal preference. Moreover, for many women, a high-quality wax print represents significant value. It is not uncommon for people to save for years for a specific fabric or series. In the trade, the nickname 'Mama Benz' even emerged for successful female traders who built their wealth on the sale of wax prints. This layering is central to the exhibition in Borne. Visitors discover how prints function as a means of communication, a status symbol, and a fashion expression all at once. Patterns often carry names and stories, and collections follow the rhythm of fashion and innovation. A key role in this story is played by the Dutch textile company Vlisco from Helmond. The history of this company is also linked to the textile industry in Overijssel. Companies such as Ankersmit in Deventer and Stoomweverij Nijverheid merged with PF van Vlissingen & Co in 1964 to form Texoprint in Boekelo. In the process, the production of wax prints was eventually concentrated at Vlisco in Helmond. Ultimately, the company focused primarily on the West African market. By now, Vlisco has developed an estimated more than 350,000 different designs.
  Description

  Identity in Color – Vlisco: Wax Prints and Fashion in Africa

  Until 21 Mar 2027

  
  More info